CustomMobile AppDevelopment Services
Growfex provides mobile app development services for iOS, Android and cross-platform apps, shaped around what your business and your users need.
We can cover design, backend and API work, and launch support, so planning, building and releasing your app stay in one place.
Mobile app development for your business needs
Most projects start from one of these four needs. If yours sits between them, that is normal.
- 01
Customer-facing apps
- The need
- You want customers to reach your business from their phone, not only from a website.
- What the app does
- Accounts, bookings, orders, updates and support in one place your customers return to.
- 02
Business and operational apps
- The need
- Your team works away from a desk and relies on paperwork, spreadsheets or calls.
- What the app does
- Field tasks, approvals, checklists and reporting that keep the office and the team in sync.
- 03
Ecommerce and service apps
- The need
- You sell products or services and want a faster, more personal way to buy again.
- What the app does
- Browsing, checkout, scheduling and order tracking designed for a small screen.
- 04
MVPs and new digital products
- The need
- You have an idea and need to test it with real users before building everything.
- What the app does
- A focused first version with the core features, ready to learn from and extend.
Our mobile app development services
Commission one part or the whole journey, from first screens to updates after launch.
- 01
iOS app development
Apps for iPhone and iPad, designed around how Apple users expect an app to look and behave, and the device features your app needs.
- 02
Android app development
Apps for Android phones and tablets, planned for the wide range of screen sizes and devices your users may have.
- 03
Cross-platform app development
One shared codebase for iOS and Android where it suits the project, so both versions launch and evolve together.
- 04
UI/UX design and prototyping
User journeys, screen structure, interface design and clickable prototypes, so you can see and test the app before development starts.
- 05
Backend development and API integration
The server side behind the app: data storage, user accounts, business logic, and connections to the services and systems it relies on.
- 06
App launch, maintenance and support
Store submission preparation, release support, then updates, fixes and improvements within an agreed support arrangement. Pair it with our pre-launch app testing.
Need a website alongside the app? See our website development services.
Discuss Your App ProjectChoose the right approach for your mobile app
There is no single best option. It depends on your users, your features and how you plan to maintain the app.
How it reaches your users
Codebase
Shared code
App Store
Published
Google Play
Published
- What you get
- One shared codebase that produces both an iOS and an Android app.
- Often suits
- Apps that need both platforms with largely the same features, and teams who want updates to stay in step.
- Keep in mind
- Some platform-specific features or experiences may need extra native work.
Features your app might need
Examples only. Every app is scoped individually, so none of these are included by default.
Registration and accounts
Sign-up, sign-in, profiles and password reset.
Connected to how you already work
Most apps need a backend: a server that stores data, manages accounts and applies your business rules. Through APIs, it can also exchange information with outside services and the systems your business already relies on.
- 01
The app asks
A user taps, books or pays, and the app sends a request to the backend.
- 02
The backend decides
It checks the request, applies your business rules and stores what needs keeping.
- 03
Systems stay in step
Through APIs, it exchanges information with the services and tools your business already uses.
Example connections only. What an app can connect to depends on what each system supports, which we confirm during discovery.
Our mobile app development process
Five stages from first conversation to life after launch. Timelines are set per project once the scope is clear.
- 011
Discovery and requirements
We learn your business objectives, target users and the core features the app needs. Together we set the project scope.
- 022
Planning and UI/UX design
We map the app’s structure and user journeys, design the screens and build a prototype you can click through before development begins.
- 033
Development and integration
We build the app and the agreed features, along with the backend services and API connections behind them. You see progress in stages.
- 044
Testing and deployment
We check the app against the agreed requirements, fix the issues we find and prepare it for release to the app stores.
- 055
Maintenance and improvements
After launch, updates, bug fixes and improvements continue under the support arrangement we agree with you.
Build an app designed for continued improvement
Four things we consider on every project, because launch day is the start of an app’s life, not the end.
User experience
An app succeeds when people can do what they came for without thinking about it. Clear journeys and simple screens matter more than adding features.
- Journeys mapped before screens are designed
- Interfaces built around the app’s main tasks
Testing and reliability
Before release, the app is checked against the requirements agreed at the start, so issues are caught by us rather than by your users.
- Testing against agreed requirements
- Checks on different devices and screen sizes
Security and data handling
What data the app collects, where it is stored and who can access it should be decided during planning, not added at the end.
- Data flows considered from the start
- Security needs built into implementation
Maintainability and future growth
Your app will change as your business and users do. Planning for that early makes new features and updates easier later.
- Structure that leaves room for new features
- Code and documentation others can maintain
Mobile app development FAQs
It depends on the scope. The number of screens and features, which platforms you need, the backend work, integrations and the level of design all affect cost. Once we understand your requirements, we give you a written estimate for that scope.
Have a mobile app idea? Let’s discuss it.
Tell us about the app you have in mind. The more we know about your idea, goals, platforms and main features, the more useful our first conversation will be.
Helpful to include
- Your app idea in a few sentences
- The business goal behind it
- Which platforms you need
- The main features you have in mind
We use what you share to understand your project and suggest next steps. Nothing is committed until scope is agreed.