Growfex
Strategy

Digital marketing forbusinesses that wantmore enquiries.

We build your website, then run the SEO, ads and social media that bring people to it. One team, one plan, one person to call.

  • SEO
  • PPC
  • Websites
  • Apps
  • Social
  • Catalogues
A team gathered around a studio table reviewing design and campaign materials on a laptop
  • SEO
  • PPC & Paid Ads
  • Websites
  • Mobile Apps
  • Social Media
  • Ecommerce Catalogues
  • App Testing
02 · Experience

8+ years of hands-on work across industries and platforms.

Experience we can stand behind. Selected live projects are shown below; other client work stays confidential.

  • Legal
  • Real estate
  • Health
  • IT services
  • Ecommerce
  • Events
  • Google Search
  • Google Ads
  • Meta
  • WordPress
  • Shopify
  • WooCommerce
  • Google Play
  • App Store
03 · The friction

A good website and good marketing rarely come from different companies

A good website and good marketing rarely come from different companies. When the people building your site never speak to the people promoting it, the gaps between them cost you customers.

Five patterns we see most — drag or scroll

  • 01

    The site is live, but nobody visits

    A new website doesn't bring in traffic on its own. If search and promotion weren't planned from the start, it sits there waiting.

  • 02

    Visitors arrive and leave

    Slow pages, a confusing menu or a phone number buried in the footer send people away, especially on mobile.

  • 03

    The ads and the pages don't match

    Clicks land on a general page instead of one built for the offer, so the budget buys visits instead of enquiries.

  • 04

    Nobody can say what's working

    If tracking was never set up properly, reports are guesses and decisions are made on instinct.

  • 05

    Too many people to brief

    A developer, an SEO freelancer, an ads specialist and a social media person. You repeat yourself and end up as the go-between.

04 · The approach

Build it properly,
then make sure people find it.

We start by looking at how your customers actually look for and choose a business like yours. Then we work out what to build or fix first, so the effort goes where it will make a difference.

  1. 01 / 03
    Get found

    SEO, Google Ads and social media bring the right people to your site.

    • SEO
    • Google Ads
    • Social media
  2. 02 / 03
    Get chosen

    A fast, clear website or online store helps visitors decide to call, book or buy.

    • Websites
    • Online stores
    • CRO
  3. 03 / 03
    Get better

    Tracking and regular reviews show what's working, so we can do more of it.

    • Tracking & GA4
    • Reviews
    • Optimisation
  • One brief for every channel
  • Tracking set up before ads go live
  • Work ordered by what matters most
  • A named person on every project
05 · Our expertise

What we do.

Choose one service or combine several. Each is scoped and priced on its own.

  1. 01 / 05

    Search engine optimisation (SEO)

    We audit your site, find the searches your customers use, fix technical problems and plan content to help you show up for them.

    • Technical audit
    • Keyword research
    • On-page SEO
    • Content planning
    • Local SEO
  2. 02 / 05

    PPC and paid ads

    Google and Meta campaigns aimed at people who are ready to act, with conversions tracked and a landing page that fits each ad.

    • Campaign set-up
    • Audience and keyword targeting
    • Conversion tracking
    • Landing pages
    • Ongoing optimisation
  3. 03 / 05

    Website development

    Fast, mobile-friendly sites on WordPress, Shopify, WooCommerce or custom code, built so customers and search engines can understand them.

    • New builds
    • Redesigns and migrations
    • Speed
    • Accessibility
    • Easy-to-edit CMS
  4. 04 / 05

    Social media

    Regular, on-brand posts planned around what you sell, with someone replying to comments and messages.

    • Channel plan
    • Content calendar
    • Design and posting
    • Community replies
    • Monthly review
  5. 05 / 05

    Ecommerce

    Store set-up and product data kept tidy: titles, variants, categories and shopping feeds.

    • Product uploads
    • Variants and attributes
    • Category structure
    • Shopping feeds
    • Marketplace listings
06 · Pre-launch app testing

14 days to find the bugs before the reviewers do.

A structured testing window for Android and iOS apps: real-user feedback, bug identification and a store-readiness check before you submit. Need the app built too? See our mobile app development services.

Example 14-day plan
Exact scope confirmed per project
  1. Set-up & tester onboardingDay 1–2
  2. Closed testing & feedbackDay 1–14
  3. Bug identification & triageDay 2–13
  4. Store-readiness reviewDay 11–14

Google Play

  • Certain newer personal developer accounts must run a closed test with at least 12 opted-in testers for 14 continuous days before applying for production access.
  • It isn't a universal rule — organisation accounts and some older personal accounts aren't subject to it. Your Play Console shows what applies to you.
  • Store listing, Data safety, content rating and target audience details all need to be complete.

Apple App Store

  • Apple has no equivalent universal 14-day testing requirement.
  • TestFlight is optional but valuable; builds for external testers go through Beta App Review first.
  • Every release is assessed through App Review, so privacy details, metadata and screenshots should be accurate before you submit.
Typical deliverables
  • Test plan & device coverage
  • Bug log with reproduction steps
  • Tester feedback summary
  • Store-readiness checklist

Store approval is decided by Google and Apple, so it can’t be guaranteed. How testers are sourced and what’s delivered are agreed in your project scope.

07 · Featured work

Live sites we’ve built & grown.

A selection of live projects across a web app, a travel service and an online store. Open each card to visit the real site.

01 · Web app

A free expense-splitting app for trips, roommates and shared bills, with groups, balances and settle-up in one place.

What we didFull developmentSEO

Have a project like one of these?

Discuss a project
08 · How a project runs

Five steps. Every time.

The same steps apply whether it’s a single audit or a long-term retainer, so you always know where we are.

  1. 1

    Understand

    We ask about your customers and goals, then review your current site, analytics and ad accounts.

    You getA summary of where you stand

  2. 2

    Plan

    We rank the work by effect and effort, agree what’s included and set dates.

    You getA written scope and priority list

  3. 3

    Build and publish

    We work in stages and show you progress as we go, so there’s no big reveal at the end.

    You getFinished work at each agreed stage

  4. 4

    Check

    We test on real phones, tablets and browsers and confirm tracking works before launch.

    You getA list of what was tested and fixed

  5. 5

    Review

    We read the numbers, explain them in plain English and suggest the next step.

    You getA short report and a recommendation

09 · Why choose us

Principles you can hold us to.

No claims about being the best — just how we work, and what we deliberately avoid doing.

  • Connected thinking

    01

    We doPlan SEO, ads, site, store and app work against the same goals and the same customer journey.

    We avoidOptimise one channel in isolation and hand off the consequences to someone else.

  • Honest scoping

    02

    We doTell you which service will make the biggest difference first — even if it's the smallest engagement.

    We avoidSell every service to every client because it's on the menu.

  • Plain-language communication

    03

    We doExplain what we did, why, and what the numbers mean for your business.

    We avoidBury progress in jargon or send automated reports nobody reads.

  • Quality before launch

    04

    We doTest on real devices, check tracking and review content before anything goes live.

    We avoidShip first and fix after customers find the problems.

  • Confidentiality by default

    05

    We doTreat your data, strategy and accounts as private, and share work publicly only with permission.

    We avoidUse your project as marketing material without asking.

10 · About us

We’re Growfex. One team for your whole digital presence.

Growfex is a digital growth agency that brings SEO, paid advertising, web and app development, social media and ecommerce operations together. We plan them as one project, work remotely with businesses worldwide, and keep a single point of contact so nothing gets lost between channels.

We care about practical work: clear scopes, plain-language updates and testing before anything goes live.

8+ years
Hands-on experience in SEO, websites and development
6+ industries
Legal, real estate, health, IT services, ecommerce and events
Remote-first
Working with businesses in Australia and around the world
One contact
A single point of contact across every service
11 · Global reach

Remote by design, on your clock.

Calls and check-ins are scheduled in your business hours. We don’t operate local offices in these markets; Australia has a dedicated regional page today.

12 · Testimonials

What working with us feels like.

Feedback from the businesses we work with, on clarity, communication and focus.

We needed a website that explained our services clearly and made it easier for customers to get in touch. The process was structured, and the team kept the project focused on our business needs.
Aarav KapoorHome Services · Website Development01 / 05
13 · FAQ

Questions, answered.

Can’t see yours? Ask us directly or read the full FAQ.

SEO, PPC and paid advertising, website development, mobile app development, social media marketing, ecommerce product and catalogue management, and pre-launch app testing with store-readiness checks. You can engage us for one service or several.

14 · Start a project

Let’s build
what’s next.

Share your goals and what’s already in place. We’ll reply with honest first thoughts and whether we’re the right fit — no obligation.

  • Discuss a project
  • SEO
  • PPC
  • Websites
  • Apps
  • Social
  • Catalogues